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CREATIVE LEAD and director
Melanie combines strategic creative insight and vision to build cohesive, high-performing brand experiences across industries. She is a creative powerhouse, conceptual thinker and innovator.
360 campaign
ROLES
Design Director, Brand & Print Strategy
Senior Art Director
CREATIVE STRATEGY
JVN Hair empowers individuals to achieve their hair goals with clean, effective, and refined care. From launch, Melanie and the creative team developed a cohesive visual language rooted in the brand’s pillars of efficacy, inclusivity, and sustainability. Using a deliberate product-to-color system across all products and campaigns. Every touchpoint was designed for consumer connection and recognition delivering an elevated, design-led experience that resonates across platforms.
Brand FOCUS
LazerCat
ROLE
Creative VISION & Approach
Creative Designer
Lazercat Cannabis’s creative direction fuses psychedelic geometry, kaleidoscopic color, and bold maximalism. Rooted in Colorado’s mountain culture and bridging art with cannabis, the brand celebrates both creativity and craft. Building on this foundation, Melanie has shaped the visual identity with her bold, intuitive sense of color and design, producing a look that balances untamed,
art-driven energy with boutique appeal.
PROJECT SPOTLIGHT
Paloma
ROLE
Creative Prototype
Creative Director
Paloma is an inclusive children’s clothing brand that lets every child explore and express themselves freely. With soft, sustainable fabrics and versatile silhouettes, the unisex brand blends comfort and style. Melanie developed a creative brand prototype using color and typography to embody these values, including a logomark and logotype featuring a dove—incorporated at the client’s request to symbolize peace and neutrality. The name Paloma means “dove” in Italian, reinforcing the brand’s message of harmony and inclusivity.
PROJECT SPOTLIGHT
Space Coffee
ROLE
Creative Prototype
Creative Director
With a playful, intergalactic aesthetic, Space Coffee blends neon colors, sci-fi visuals, and quirky alien motifs to take customers beyond the ordinary coffee experience. Melanie designed a bold, imaginative, and slightly mysterious brand prototype, capturing the brand’s intention to merge craft roasting with galactic storytelling.
PROJECT SPOTLIGHT
Intelogix Spatial
Branding
Environmental Graphics Design of Bacalod Office
ROLE
Creative Approach
Melanie designed Intelogix Bacolod’s office signage with a minimalist, modern aesthetic. Geometric forms and clean typography echo the architecture, matte materials create a calm, cohesive environment, and key messaging like “Human Delivered, Digitally Enabled” reinforces the brand’s focus on human connection in a digital world.
ART DIRECTION HIGHLIGHTS
FBB Brands
ROLE
Creative VISION & Approach
Senior Art Director
As Senior Art Director, Melanie multi-faceted series of visuals for FBB Brands, a company encompassing multiple women’s plus-size brands. She seamlessly navigated between distinct brand identities while maintaining a cohesive overall look and tone. Ensuring each campaign felt true to its individual brand yet consistent within the larger FBB portfolio. Her direction balanced versatility with consistency, delivering visuals that were integrated across the collections.
ART DIRECTION HIGHLIGHTS
Marie Claire Magazine Beauty Product Imagery
ROLES
Deputy Art Director, Senior Designer
Creative APPROACH
Melanie art-directed bold, detailed, and playful beauty product images for Marie Claire beauty editorials, infusing each shot with energy and character while upholding the magazine’s sleek, fashion-forward aesthetic.
Brand FOCUS
Main Event
ROLE
Creative STRATEGY
Plein Air Agency, Senior Art Director
Melanie led the creative direction for Main Event Entertainment's HR recruitment campaign, developed during her time at Plein Air Agency. The campaign embraced Main Event's vibrant, family-friendly brand spirit, infusing the recruitment materials with energy and warmth. Utilizing bold handwritten brush script typography, dynamic layouts, and playful visuals, Melanie crafted a compelling narrative that highlighted the company's commitment to fun, teamwork, and growth opportunities.
Project SPOTLIGHT
Typographic Based Print Posters
Self-Started Project
Creative APPROACH
Melanie designed a series of posters focused on bold typographic exploration, using form, scale, and hierarchy to create visually striking and expressive standalone designs.
ART DIRECTION HIGHLIGHTS
Marie Claire Magazine Food & Beverage Imagery
ROLES
Deputy Art Director
Senior Designer
Creative APPROACH
Melanie directed a collection of food and beverage images, emphasizing bold composition, texture, and lighting to create visually engaging visuals used across in Marie Claire editorials.
EDITORIAL DESIGN
W Magazine
Marie Claire Magazine
ROLES
Deputy Art Director
Art Director
Senior Designer
Creative ROOTS
Melanie began her creative career designing layouts for both publications, developing her skills in communication, infographics, and typography. She discovered a passion for art-directed layouts and storytelling, learning to make information visually compelling, clear, and beautiful.
ABOUT MELANIE
Melanie is a creative lead and director with experience visually guiding brands across beauty, lifestyle, luxury, and e-commerce. She defines visual identities, leads high-impact campaigns, and shapes cohesive creative across multiple brands and channels. A self-starter with a thriving freelance portfolio, She is a powerhouse who bridges strategy and execution, adding value at every stage of the creative process. She splits her time between Denver, CO, and New York City and enjoys life as a proud dog mom and animal lover.
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